You often hear about the importance of the candidate experience. The candidate experience refers to the dynamics related to the candidate’s journey during a recruiting process; the “journey” involves a few actors (interviewers, recruiter) and interactions (the steps of the interview process, email exchanges etc..).
Many companies try to understand, analyse and talk about the emotional side of the candidate experience, considering the involvement of different actors (recruiters and candidates for example). In addition to that, they tend to associate the candidate experience with the customer experience; the latter is the result of actions or planned actions/interactions between a customer and a company. Do the candidates need to be considered customers? Yes, twice; they are using a service (= your recruiting process) and they are prospects or already customers for the service(s) your company provides to the market.
Is your company really treating candidates as customers? Or are they doing just an emotions check? There is much more than the emotional side when we talk about the candidate experience. Does your company assess the points of contacts with the candidates (social media, company website, news etc), their tone of voice and the quality of the interactions? If not, they should start looking at the complete candidate journey and not only at the emotional experience.