In a past post (Like if you like me) I underlined the fact that several times when we write a post on Facebook and we receive a like, we have the tendency to have a look at our friend posts. Many times it happens that we like her/his posts. Reflection about possible organization-social media link, I imagined a possible scenario.
Even if several organizations are going or had set horizontal structures, there are (certainly) hierarchical relationships’ connections; thus, it is important reasoning about how the “like reaction” situation is connected with a hierarchical distribution of power. According to several scientific articles, feedback is a with performance recognition and prestige; in the case of giving a feedback to a n+1 level (supervisor, coach, head of department) , it implies a possible attempt to increase personal prestige and visibility in an organization. It ‘s like the retweet of Twitter: a positive feedback that improve online visibility; and a n+1 surely has more “followers”.
It is true that theoretically a social media gives to employees the same access to information, possibility to develop a network and give feedback , but, in my opinion, there is still the obstacle of perceived superpowers of n+1. Thus, I am sure that invest on social media can help organizations with respect to several uses (like renewal of customer care, corporate social responsibility and improving of knowledge sharing) but it is still needed a cultural change and organization support to exploit the huge potential of these media.